HELLO.|哈囉 👋I'm Steven, a writer and marketer with 10 years of experience across ad tech, agency, and startup.
I’m in my fifth year at TikTok, where I lead Moments Marketing for Global Business Solutions. My work helps brands understand how to run great ads during key events like holidays or the Super Bowl. I bridge creative strategy and data-backed insights, empowering clients to connect with audiences for any given moment to drive business year-round.
I graduated from the University of Washington with a BA in Creative Writing.
📍NYC
Work 💻
TikTok
B2B Marketing Manager
2020 - now | NYC
B2B Copywriter
2018 - 2020 | NYC
Meta
Agency Copywriter
2017 - 2018 | NYC
Amsive
FinTech Startup
Growth Marketer
2014 - 2016 | Taipei
Portfolio 📁
Sales Enablement Deck
A comprehensive guide to advertising on TikTok for the gaming industry.
This project was instrumental in converting gaming brands to run ad campaigns on TikTok, and contributed to driving millions in ad revenue for the company.
More Work Samples
01
A content marketing piece promoting sound and music as a key driver to making great TikTok ads.
Interactive PDF
02
A technical paper explaining how mobile game developers can run engagement campaigns to drive revenue and decrease app drop-off rates.
Technical Whitepaper
Boxing 🥊
In 2018 I took up boxing, having never thrown a punch, just as a way to do cardio. I didn’t expect to fall absolutely in love with the sport the way I did.
Fast forward to now: I’m a part-time boxing and fitness instructor at Work Train Fight in NYC. I teach group classes and 1:1 lessons. Now these hands write by day and throw by night! 👊💥